PR thoughts

Mixing business with pleasure. #Blogtober day 1

This month is Blogtober, when people across the interweb try to enhance their blogging and celebrate all that is great across the blogosphere. I'm going to try and give my own blogging a boost during the month. I managed to do the VEDA challenge pretty successfully so now it's down to the written form (although… Continue reading Mixing business with pleasure. #Blogtober day 1

PR thoughts

Metrics and reporting – what does your boss want/need?

I've just read a really interesting blog post by Katie Paine from Paine Publishing at PR Daily which made a number of points really clearly and are well worth sharing. It's on the ongoing theme of metrics and reporting - an area Im constantly challenged by. It starts off by asking "Why do rational, intelligent PR people… Continue reading Metrics and reporting – what does your boss want/need?

PR thoughts

A new spin? 

Earlier this evening, I listening to a new podcast that has just joined the For Immediate Release network. Young PR Pros is presented by Kristine D’Arbelles, a Canadian PR and communications professional, and her co-host Julia Kent and is aimed at the young and young at heart PR professionals. I include myself in one of those camps... One of the discussion points in the podcast today was about the use… Continue reading A new spin?