We start to explore some of the differences between social media and social business.
I’ve had “Write social business strategy” on my to do list for some time, and like any good procrastinator, massive distractee and general purveyor of being useful to everyone, it’s only just managed to happen. It’s good to get all the strands of my thinking about where we go as a social business, and what… Continue reading Why is strategy so hard to get down on paper?
A few weeks ago, I caught up with the team at InsurTech Bytes, to chat about how we (Zurich) are harnessing social media to communicate more effectively with our customers, intermediaries as well as within and across its own organisation. There's also some great comments from Nigel Walsh from Deloitte and Nick Finegold from Curation Corp at… Continue reading Social in insurance and fintech – new InsureTech podcast
In our bathroom, I keep this fella. We’re a Lego-loving household and there are minifigures dotted around the place. But Abe, here, is one I like to see, and greet, daily. As any scholar of US political history will know, the “four score and seven years ago” was President Lincoln’s intro to his Gettysburg Address,… Continue reading Four score years and seven…
The importance of being ready for when bad things happen.
I've been plugging away within the Zurich world for a little while now, pushing the social message wherever I can get a platform. For the first time, yesterday, it felt like it was actually working. Not just lip service and acceptance that what I was saying was OK, but actual real colleagues, putting it into… Continue reading Small social steps paying off!
Over the weekend, I took the dynamic duo to the Odeon's Kids AM showing of Trolls - the latest offering from the Dreamworks empire. Normally, I take advantage of the dark space and perhaps concentrate a little too much on the insides of my eyelids.... only for a short time of course... But *whispers* I really… Continue reading Five social business lessons from the Trolls movie
Happy New Year readers!Today is New Years Day 2017 and, for my sins, I've got a nine hour round trip to Manchester to contend with. So, my podcast app is updated and got plenty downloaded as I'm about to hit the road. I use driving "down time" as a chance to keep my industry knowledge updated and… Continue reading My top 10 social media podcasts
"A social business is an organisation whose culture and systems encourage networks of people to drive business value" Andrew Grill, IBM "Social media is nothing but a set of technologies that enhances our social nature" Lars Silberbauer, LEGO Group These are two quotes I use to set out my stall in my internal… Continue reading Social business v Social media